Privacy Policy
Last Updated: 19 January 2026

At Grand Tours of Scotland, we value your privacy. This policy explains how Gill Davidson ("we," "us," "our") handles your personal information when you visit grandtoursofscotland.co.uk.

1. Information We Collect We collect information you provide directly (such as via contact forms) and data collected automatically through our website technology:

Personal Identification: Name, email, and phone number.

Device & Usage Data: IP address, browser type, and how you interact with our site (pages viewed, time spent).

Behavioral Data: Clicks, scrolls, and session recordings (via Microsoft Clarity).

2. Analytics & Tracking Tools To provide a luxury experience and improve our services, we use the following tools:

Squarespace Analytics: Helps us understand website traffic and performance. Squarespace processes this data as our hosting provider.

Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Elfsight TripAdvisor Widget: We use a widget to display reviews. This tool may process technical connection data (IP address) to display content. Interacting with the widget (e.g., clicking to leave a review) may redirect you to TripAdvisor, which is governed by its own privacy policy.

3. Legal Basis for Processing * Contractual Necessity: We process your contact info to manage bookings and enquiries.

Consent: We use cookies for Microsoft Clarity and marketing only if you "Accept" them via our cookie banner.

Legitimate Interests: We use Squarespace Analytics to ensure our website remains functional and secure.

4. International Data Transfers (US, China, Japan) We are based in Scotland, UK. However, because we use providers like Microsoft and Squarespace, your data may be processed in the United States. We ensure these providers use approved legal safeguards (such as the Data Privacy Framework or Standard Contractual Clauses) to protect your data.

5. Your Rights Regardless of where you reside, you have the right to:

Access/Correct your data.

Delete your data ("Right to be Forgotten").

Withdraw Consent for tracking or marketing at any time.

Object to behavioral tracking.

To exercise these rights, email info@grandtoursofscotland.co.uk.

6. Data Retention We retain booking-related data for as long as required by UK tax law (usually 6 years). Analytics data in Microsoft Clarity is typically retained for up to 13 months.

7. Contact InformationGill Davidson 7 Firhall House, Firhall Drive, Nairn, IV12 5RP, Scotland

Phone: 07393447183

Email: info@grandtoursofscotland.co.uk